New European Super League Proposal Unveiled
A22 Sports Management, the company behind the controversial European Super League project, has presented a new proposal to UEFA and FIFA called “The Unify League.” This latest iteration aims to gain official recognition from both organizations to establish new European club competitions.
Unlike previous versions, the new Super League format is based on a merit-based qualification system rather than a closed league. Access to the competitions will depend on club performance instead of historical achievements. This revised model has been developed in response to demands from clubs and European leagues.
Bernd Reichart, CEO of A22, stated: “A22 is focused on achieving sustainable growth and development for football. We’ve identified several critical challenges facing our sport, including rising subscription costs for fans, an unsustainable match calendar, inadequate investment in women’s football, and dissatisfaction with current pan-European competitions in terms of format and governance. Our proposal aims to provide solutions.”
The new Super League structure consists of four divisions:
- The Star League
- The Gold League
- The Blue League
- The Union League
The Star League, the top tier, would feature 16 teams divided into two groups of eight. Each team would play 14 home-and-away matches. The top four from each group would advance to the quarter-finals, played over two legs. Semi-finals and the final would be single-match events held at a neutral venue in one country.
One of the most significant innovations is the free streaming of matches through Unify, a dedicated platform. Fans can watch games for free with advertisements or pay a small fee for an ad-free experience. This approach aligns with A22’s goal of prioritizing affordable fan access to matches.
Reichart emphasized, “Now is the time for all members of the football world, including UEFA and FIFA, to bring real innovation that prioritizes the fan experience at affordable prices, player well-being, and match competitiveness.” It remains to be seen whether FIFA and UEFA will reject or consider this new proposal.