Genoa’s Unique Collaboration: Squid Game-Inspired Jersey for Napoli Match

Genoa Football Club continues to impress with its innovative marketing and brand enhancement strategies. Following collaborations with international stars from sports, music, and entertainment, Italy’s oldest club is set to unveil a new partnership.

This Saturday afternoon, during the home game against Napoli in the 17th round of Serie A, Genoa players will take to the field in a novel and already iconic playing kit. The black jersey with gold trim, which represents the team’s third official kit for the season, will feature the logo of Squid Game 2, the popular Korean TV series whose second season will be released in Italy on Netflix from Thursday, December 26th.

The initiative was introduced on the Ligurian club’s official social media channels by four exceptional ambassadors. Dressed like the series’ protagonists in orange jumpsuits and black masks, Mario Balotelli, Pierluigi Gollini, Morten Frendrup, and Johan Vasquez were seen descending the steps of an empty Luigi Ferraris stadium, prominently displaying the jersey that will be worn in Saturday’s match.